Branding and brand kits

DonorIntel separates tenant branding from brand kits so organizations with one visual identity can move quickly, while federated ministries, chapters, or campuses can still respect sub-brand rules without duplicating tenants. This guide walks administrators through creating kits, assigning defaults, and keeping accessibility and email deliverability in mind.

Communications directors and marketing leads should own approvals; admins execute changes in product.

Overview

Start from a single canonical brand kit with vector or high-resolution logos, primary and secondary colors that meet contrast guidance, and typography choices supported in outbound channels. Associate that kit with the tenant default, then introduce additional kits only when sub-brands are real—not when one program wants “just a different banner.”

When templates include merge fields or dynamic content, preview across light and dark backgrounds and across mobile clients. Future revisions of this guide will include export-safe specs and examples for common nonprofit brand hierarchies.